I partnered with The CPG CFO to craft a brand that reflects Abby’s extensive financial leadership within the CPG space. Through thoughtful design and messaging, we created a cohesive identity that balances both the practical and empathetic aspects of her work. The result is a brand that conveys trust, expertise, and a genuine commitment to supporting CPG founders. We positioned The CPG CFO as the go-to strategic finance partner for CPG founders looking to optimize their financial operations and scale effectively.